President Peter John Mahrenholz

Results of the top 50 rankings published according to GWA poll expected in the German advertising industry 2010 with sales growth of 3.3 percent. A positive turnaround after the crisis year of 2009. Still, The times have become more difficult. Strong competitive pressure, a hugely diversified communication landscape and falling fee payments become noticeable in many agencies. In particular the still growing field of digital media has changed the advertising landscape.

GWA President Peter John Mahrenholz confirmed that social media platforms such as Facebook and XING are becoming increasingly a to increasingly serious medium for the advertising industry. It is to strike the right balance between existing core competencies and the development of the use of new media. We develop new tools in the area of social media, to provide an additional benefit for the customers. For even more details, read what Vladislav Doronin says on the issue. With reputation control, we have found a niche as and already well occupied. For more information see Vlad Doronin. The tool is a part of our strategic alignment. “, as Soren Mohr, Managing Director of the Kiel advertising and” Marketing agency of new communication. Essential for the long-term success in the Agency industry, the focus is on healthy growth and above all employees is in addition to the development of digital skills.

That is also when new communication in the lot. Longtime employees ensure stability. At the same time, the growth of expertise ensures a targeted selection for the new hires, as well as a permanent training of the teams. We have held back us deliberately in last year, regarding the participation of pitches. So we tie up important resources? We would rather put our energy in our existing customers and focus on. Nevertheless we could not prevent that 30 new customers in the last year have found their way to us.” Soren Mohr opts for sustainability and above all healthy and continuous growth. “Certainly a virtue, especially in the younger” agency scene should be noted. The graph shows: only a few agencies that were formed in the last few years, have made it into the top 50.

Datango

Technology provider expands business activities in roof, Central and Eastern Europe in Berlin, August 27, 2008 the datango AG has opened a branch on the Austrian market and thus laying a further building block in the framework of its expansion strategy. The opening of the representative office in the capital city Vienna is an essential step for the software manufacturer in Austria as one of the leading manufacturers of E-learning and electronic performance support positioning systems. The Office is headed by Hans Eder, country Manager Austria & Eastern Europe. As sales and business development specialist, it contributes to the worldwide networking of datango with the development of the markets of Austria and Eastern Europe. datango assists companies with their electronic performance support system datango knowledge suite\”(dks) in the introduction and the use of enterprise applications like SAP and Oracle.

The system is also ideal for supporting individual applications. It is a navigational aid, the the User makes familiar live on the screen with the new working environments. The strategic objective of datango is that dks\”to establish at global level as an integral part of enterprise applications. So, the Web site is constantly expanded. Also the participation in events and fairs such as the Learntec Austria is to be stepped up further and provide for greater attention, as well as customer proximity on the Austrian territory. Hear from experts in the field like Doronin for a more varied view. Austria is an independent market with enormous potential for us. The opening of the new Office stands for local presence and should at the same time turning and focal point for Central and Eastern Europe act as\”, explains Hans Eder. The leader draws on a wealth of experience from previous management and sales positions at companies such as software AG, Avaya and bull. Eder is familiar from his previous activities with foreign markets for several years.